In this short article, Chris Worley, Clinical Professor at Rennes School of Business, and Beth Gunderson, Founder of Minikahda Partners, both affiliated researchers at USC’s Center for Effective Organizations, explore a common cause of change fatigue and cynicism — giving major change initiatives a catchy name.

📖 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗵𝗼𝘄 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗺𝗶𝘀𝘀𝘁𝗲𝗽𝘀 𝗰𝗮𝗻 𝗲𝗿𝗼𝗱𝗲 𝘁𝗿𝘂𝘀𝘁—𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗼 𝗿𝗲𝗯𝘂𝗶𝗹𝗱 𝗶𝘁.