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AI4business

Leverage AI Innovations to Drive Growth and Efficiency
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#NOFILTERSAI

Since the emergence of new generative Artificial Intelligence (AI) models and the launch of ChatGPT in its public version in 2023, companies of all sizes and industries are facing an unprecedented technological disruption.It is clear that AI will have an even greater impact on our daily lives and the functioning of our businesses than the advent of computers and the Internet. Process optimization, innovation stimulation, transformation of jobs, and customer experience are just a few of the areas where AI will be central to the strategies of innovative companies, strengthening their competitiveness, agility, and ability to meet the challenges ahead.

DURATION

1 day

Public

Executives / Managers / Business Unit Directors / HR Directors / Executive Committee
All sectors of activity

PRICE

1500 €

FORMAT

Campus Rennes or Campus Paris, 
In-person

NEXT SESSION
- RENNES

4 december
8 January

NEXT SESSION
- PARIS

13 december
15 January

Program objectives

A three-step training program designed for executives and professionals looking to accelerate their company’s AI transformation.
  • Upgrade your knowledge on the fundamentals and the latest advancements in AI.
  • Familiarize yourself with the best tools and “prompt engineering” techniques.
  • Enable you to maximize AI’s potential to enhance your business performance.
  • Support you in identifying **your** areas of application and building your AI strategy.

program content

A concentrated AI program combining expert insights, realworld success stories, and executive workshops. Participants will explore practical use cases and gain hands-on experience to apply AI strategies in their own businesses.

Start with the Fundamentals

  • Review of the technological advancements that enabled the emergence and democratization of AI models.
  • Key concepts of how Machine Learning works, covering LLM (Large Language Models) and Deep Learning.
  • Overview of AI solutions by industry to enhance efficiency and productivity within your organization.
  • Use cases in businesses and testimonials (automation, augmented sales, marketing, recruitment, training, coaching, etc.).
  • Organize your growth strategy, development plan, business plan, and marketing and communication actions in under an hour with AI tools.
  •  

Accelerate with AI Application Areas

  • Understand the rules of Prompt Engineering, or the art of asking the right questions in the right way to Artificial Intelligences.
  • Define prompts tailored to your business challenges and understand the limitations and biases of the results.
  • Successful AI applications in businesses creating value, with client testimonials.
  • Assess the quality/reliability of your data as well as your organization’s AI maturity.
  • Define your AI strategy, the key implementation steps, and success factors.
  • The future of AI: how to stay informed about technological advancements—a key skill for leading in the AI era.
  • Understand the rules of Prompt Engineering, or the art of asking the right questions in the right way to Artificial Intelligences.
  • A concentrated dose of the best of AI to maximize value creation in business.
  • Sharing knowledge from recognized AI experts, complemented by testimonials from companies where AI strategy deployment has been successful.
  • You will get << *hands-on* >> experience!

PHILIPPE PEREIRA 

Program Director
Artificial Intelligence Specialist for Business Performance
Philippe Pereira is the President and founder of HumaniIA, an agency specializing in Artificial Intelligence for Business Performance. An engineer by training with 25 years of experience in industry, Philippe Pereira recently held the position of Vice President in charge of Sales for the Europe, Middle East, and Africa region at the world leader in workspace design. Throughout his international career, his roles have led him to study the impact of technological advancements on organizational models and to manage numerous digital transformation projects.In recent years, Philippe Pereira has joined HEC and Rennes School of Business as an Associate Professor and Program Director for Executive Education programs. He is also an investor, independent director in AI ecosystem startups, Operating Partner in a venture capital fund, and an active member of incubators such as Station F and EuraTechnologies.

Contact person

Mikael LE ROUX
Executive Education Consulting and Development Manager
mikael.le-roux@rennes-sb.com
Tél. : +33 (0)2 99 33 48 86 

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