Empower your leadership and drive transformation. Gain the skills to inspire your executives (CxOs) and lead impactful change
“IMPACTFUL TRANSFORMATION” is a program by Rennes School of Business, designed by a former IBM VP with 35 years of experience. This program helps Leaders convince CxOs to invest in transformative technologies by building sustainable partnerships.Amid rapid digital acceleration and shifting business models, executives seek tangible projects with strong ROI. This innovative training prepares Leaders to develop a strategic vision, persuade their CEOs, ensure stakeholder alignment, and foster respectful and lasting relationships.
Program Objectives
How to dare, build, influence, and convince the Executive Leadership (CxOs) for a business transformation project integrating technology and innovation.
The “Impactful Transformation” training aims to help Top Talent Leaders transform their relationship with CxOs and convince them to invest in high-impact, innovative projects. Over two days, participants will develop strategic documentation to turn their transformation ambitions into reality with the support of their management team.By the end of the training, they will be able to present a structured first draft of their project, incorporating the necessary elements to convince the executive team and define effective governance for its implementation.
CREATE
Understand your own behaviors and those of the people you need to convince within the company to build a mutually respectful relationship.
Define an Ambition aligned with a vision of partnership success, as the parties would like to communicate it upon successful implementation
CONVINCE
Bring together the various stakeholders to outline the solution, its benefits for the company, associated impacts, KPIs (Key Performance Indicators), budget, direct financial ROI, and indirect gains.
Identify ways to take the leap and convince Executives to commit to executing the program for the benefit of their company.
ACHIEVE
Provide Leaders with the tools to establish the governance associated with decision-making and execution, while also anticipating major risks that could impact the business.
Maintain a high-level relationship over time with the Executives who have entrusted the project choice.
the PROFILE OF PARTICIPANTS
RSB Executive Education brings together a carefully selected group of high-level executives and managers from diverse roles, industries, and regions. Participants benefit from the diversity of perspectives and experiences within the learning community.
Managers of Operational or Functional Units
Leaders responsible for Customer Experience, Management Processes, Financial Processes, Employee Experience, Innovation, or IT, seeking to transform their company through new ambitious projects that include innovation or new technologies.
Top Key Account Managers from companies offering innovative services that integrate new technologies.
Leaders and heads of support functions responsible for driving innovation, sustainability, digital transformation, and aligning business functions with the constantly evolving hybrid workplace.
CEOs of small businesses, startups, or mid-sized companies (ETI).
CEOs of small businesses, startups, or mid-sized companies (ETIs) looking to convince large enterprises to sign a major partnership deal that will generate significant long-term revenue.
Program mission
The program offers high-level experience sharing combined with the presentation of a coherent framework that participants will apply to a concrete case relevant to them, in order to create a first draft of a decision document for their Executive Management.
RESPECTFUL RELATIONSHIP
The personality, expectations, and values of executives are essential to the success of a transformation project. Understanding their vision allows for the adaptation of a leader’s communication strategy, who must also have self-awareness.Through behavior assessment methodologies, participants will discover each individual’s motivations to build a respectful and effective relationship.
VALUE
To make a decision, an executive needs a 360° vision to assess risks and future impacts. A clear ambition, contributions, impacts, success criteria, and measurable ROI are essential to guide this decision.Through experience sharing on major projects and a framework completed during the workshop, participants will leave equipped to present a solid proposal aligned with their ambition and conviction.
DECISION
For an informed decision, the Executive Management will often need to consult other parties, requiring several iterations before reaching a final agreement. A clear governance structure until the closing will therefore be essential to ensure decision-making commitment.A ‘Win Plan’ template, developed during the session based on real-life cases and enriched with practical advice, will help each participant design the best governance approach tailored to their ambition and company.
DELIVERING & EXPANDING
A project is only valuable if it succeeds, with the buy-in of all stakeholders. Solid governance, led by the Leader, is essential to mobilize, meet needs, and anticipate major challenges through mutual trust.Through experience-sharing, participants will discover the crucial importance of this governance in strengthening the trust of Executives.
Your LEARNING JOURNEY
LAUNCHING
M-1 | Webinar 60’
RESPECTFUL RELATIONSHIP
Program Overview:
Objectives, modules, and key tools for transformation.
Preliminary Work Description:
Analysis of participants’ needs and expectations to personalize the program.
Client Needs, Ambition, Solution, and Benefit:
Identification of the client’s needs and tailored solutions, with an evaluation of benefits.
360° Personal Evaluation Model:
An assessment tool to understand the strengths and areas for development of participants
WORKSHOP & SHARING
M | IN-PERSON: 2 DAYS
Transmission
Benefit from Frédéric’s experience as a former Vice President at IBM in transforming business relationships into long-term partnerships with BNP Paribas and Crédit Mutuel, to create impactful transformation processes.
Objectives
Transform the relationship with CxOs into practical modules, focusing on human interaction, trust, and authenticity. From ideation to implementation, build strong relationships for a successful transformation project.
WORKSHOP & SHARING
M+3 | Virtual or In-Person upon Request
In-depth Session
Establish a personalized relationship with each participant, support them until approval, and potentially throughout the implementation of the project, in order to expand its impact within the company through a privileged relationship with the Executive Management.
Customizable Optional Module
LESSONS LEARNED
M+4 / M+6 | Webinar 60’
Sharing
Bring together all participants for a detailed feedback session, summarizing the work completed throughout the program, within a framework that fully respects each participant’s confidentiality. This session will allow for discussions on key learnings, the sharing of ideas, and exploring areas for improvement in complete transparency.
Enhance Your Learning Journey
Additional modules can complement these 2 days of the workshop, covering topics such as Business Agility, as well as ongoing Mentoring to track progress in achieving the Ambition.
Agile Enterprise Perspective by Chris Worley
Chris Worley is a renowned organizational theorist and author, known for his work on organizational design and management. He focuses on how organizations can adapt to change, exploring themes such as organizational agility and the interaction between structure and strategy.He co-authored several influential books, including:
Built to Change: How to Achieve Sustained Organizational Effectiveness
The Agile Enterprise: Reinventing Your Organization for a Connected World
Organization Design: A Guide to Building Effective Organizations
Mentoring Session – with Frédéric de Cointet
Review the Value Proposition and ‘Win Plan’ together for the Leader who wishes to continue the journey.
Discuss the progress made and the final steps leading to the final approval by the Executives.
Reflect on the next actions needed to consolidate the decision document, ensuring approval from key individuals and influencers within the Executive team.
FrEDERIC DE COINTET
Program Director
Frédéric, former VP and Managing Director at IBM, is an experienced leader in long-term partnerships for digital transformation (AI, Cloud). With 10 years of experience working with CEOs and CIOs, he played a key role in strategic partnerships with BNP Paribas and Crédit Mutuel, signing contracts worth $350 to $500 million and generating annual revenues of $150 to $300 million. Frédéric also led the creation of a joint venture with Crédit Mutuel and was a member of the Supervisory Board of BP2I, a joint IT infrastructure subsidiary between BNP Paribas and IBM. He has held several management roles internationally, including in London (European partnerships with banking ISVs) and Madrid (sales of infrastructure and Cloud services in Europe). In 2018, he won the IBM ‘Lou Gerstner’ Award for his trusted relationships with Crédit Mutuel’s leadership and his AI initiatives. Since early 2024, Frédéric has been Vice President at IBM, responsible for Client Business Development and a member of the COMEX of IBM France. He has also earned a certification as a Board Member from Aliath. Passionate about collective leadership, he places a strong emphasis on the human aspect and the creation of authentic and loyal relationships.
Duration
2 days
Public
Managers, account managers, key account managers, directors of accelerators, and innovation directors.
price
2 000 €
(Customized for organizations) Eligible for the Personal Training Account.
FORMAT
In-person in Paris or Rennes
Next session
On demand
Language
French or english
contact person
evgeny lukin
EXECUTIVE EDUCATION DIRECTOR, RENNES SCHOOL OF BUSINESS.
