IA4sales

Master AI to improve your business performance.

#AINOFILTER

Since the emergence of new generative Artificial Intelligence (AI) models and the launch of ChatGPT in its public version in 2023, companies of all sizes and sectors are facing an unprecedented technological shift.

It is understood that AI will impact our daily lives and the way our companies operate even more significantly than the arrival of computers and the Internet. Process optimization, innovation stimulation, transformation of professions, and customer experience are all areas where AI will be at the heart of innovative company strategies to strengthen their competitiveness, agility, and ability to meet future challenges.

Duration

2 days

Public

Sales Directors, Business Developers (BD), Technical Sales Managers, Client Relations, Consultants

All sectors of activity

Rate

1500 €

Custom rate for businesses

FORMAT

Rennes Campus or Paris Campus

In-person

Next intake - RENNES

January 9th - 10th

February 27th - 28th

Next intake - Paris

January 16th - 17th

Program objectives

A training program designed for B2B and B2C sales teams and their managers:

Review of the fundamentals and latest advancements in AI, with a focus on solutions for improving sales performance
Presentation of the best tools and “prompt engineering” techniques applied to sales
Help maximize the potential of AI in boosting your business development performance
Enable identification of “your” application areas and assist in building your AI “toolbox” to boost your sales

Program content

An intensive AI program combining expert insights, real-world success examples, and workshops for leaders. Participants will discover practical use cases and gain hands-on experience to apply AI strategies in their own businesses.

STARTING WITH THE BASICS

Review of the technological advancements that enabled the emergence of AI models and their deployment in business activities.
The key concepts of Machine Learning, including LLM (Large Language Model) and Deep Learning.
Use cases within sales teams and testimonials (automation of sales processes, augmented salespeople, prospecting tools, negotiations, training, etc.).
Understanding the rules of Prompt Engineering applied to sales and learning how to automate repetitive sales tasks.
Defining prompts tailored to your business development activities and understanding the limitations and biases of results.

BOOSTING SALES TEAMS AND MAXIMIZING RESULTS

Successful business applications – AI as a creator of commercial value – Client testimonials and concrete use cases.
Practical application of knowledge through various sales simulations based on innovative conversational AI solutions.
Workshop for group reflection and sharing on AI tools applied to sales functions, best practices, and keys to successful implementation.
The future of AI, how to stay informed about technological advancements that will disrupt the sales function.
Defining prompts tailored to your business development activities and understanding the limitations and biases of results.

A concentrated dose of the best AI to boost business sales performance.
Sharing experiences and testimonials from companies that have successfully implemented AI strategies within their sales teams.
Situational exercises specially designed for salespeople using conversational and generative AI technologies.
Workshops for exchanges between salespeople and support functions from various sectors to share needs, solutions, and keys to successful implementation of AI solutions.
Helping to move from theory to practice by implementing concrete use cases and “toolboxes” to improve your sales activities’ results.

PHILIPPE PEREIRA

Program Director

Artificial Intelligence Specialist for Business Performance

Philippe Pereira is the President and founder of HumaniIA, the agency specializing in Artificial Intelligence for Business Performance. An engineer by training with 25 years of experience in the industry, Philippe Pereira most recently held the position of Vice President in charge of Sales for the Europe, Middle East, and Africa region at the global leader in workspace management.Throughout his international career, his roles have led him to study the impact of technological advancements on organizational models and manage numerous digital transformation projects.In recent years, Philippe Pereira joined HEC and Rennes School of Business as an Associate Professor and Program Director for Executive Education courses. He is also an investor, independent board member in AI ecosystem startups, Operating Partner in a venture capital fund, and an active member of incubators such as Station F and EuraTechnologies.

Your preferred contact

Mikael LE ROUX

Executive Education Consulting and Development Manager

mikael.le-roux@rennes-sb.com

Tél. : +33 (0)2 99 33 48 86

For Individuals

For Organisations

Executive Education