SINCE THE EMERGENCE OF NEW GENERATIVE ARTIFICIAL INTELLIGENCE (AI) MODELS and the launch of ChatGPT, released in its public version in 2023, companies of all sizes and across all sectors have been confronted with an unparalleled technological disruption.
It is now widely accepted that AI will have an even greater impact on our daily lives and the way businesses operate than the arrival of computing and the internet. Process optimization, innovation stimulation, transformation of jobs, and customer experience are
all areas pushing companies to “think AI” in order to enhance their competitiveness, agility, and ability to meet future challenges.