the WORKplace to be

Reinvent your organization to create a lasting competitive advantage.

THE WORKPLACE TO BE

THE PROGRAM THAT PREPARES LEADERS TO TRANSFORM THEIR ORGANIZATIONS THROUGH WORK ENVIRONMENTS.

Since the emergence of new generative Artificial Intelligence (AI) models and the launch of ChatGPT in its public version in 2023, businesses of all sizes and sectors are facing an unprecedented technological disruption.It is widely accepted that AI will impact our daily lives and the way companies operate, even more significantly than the advent of computing and the Internet. Process optimization, innovation stimulation, transformation of professions, and customer experience are just some of the areas where AI will become central to innovative business strategies, enhancing competitiveness, agility, and the ability to meet future challenges.

Program Objectives

Prepare leaders to transform their organizations in response to the new challenges of the economy and the labor market.

The WTB program aims to equip senior executives with the knowledge and tools needed to adapt their businesses to the current challenges of the economy and labor market. These include profound changes such as the emergence of new generations and client expectations, the evolution of work methods, cutting-edge technologies, and the growing focus on social and environmental responsibility. By the end of the program, participants will be able to design strategies to adapt and develop work environments that enhance the resilience, performance, and attractiveness of their organizations.

CREATE

Analyze the economic, social, urban, technological, and environmental trends and their impact on the economy of cities and the labor market.
Provide decision-makers with the knowledge and tools needed to develop adaptation strategies for their businesses.

CONNECT

Bring together senior executives from various sectors and cross-functional roles to develop hybrid transformation solutions, enriched by diverse perspectives.
Present concrete information and immersive experiences, highlighting best practices and innovations that will shape the workplaces of the future.

CHANGE

Provide decision-makers with diagnostic tools and proven change management methodologies to support the transformation process.
Help leaders implement concrete strategies and develop a transformation project, “My workPlace To Be Project”, tailored to their organization and ecosystem.

PROFILE OF PARTICIPANTS

RSB Executive Education brings together a group of senior executives from various functions, industries, and regions to create a high-level executive program.

Program participants will benefit from a diversity of perspectives and innovative experiences within the carefully selected learning community.

Human Resources Directors and Team Managers

Professionals responsible for employee experience, workplace design, talent acquisition, retention, and development.

Managers of Operational or Functional Units

Leaders and heads of support functions responsible for driving innovation, sustainability, digital transformation, and aligning business functions with the ever-evolving hybrid workplace.

Workplace consultants, HR professionals, architects, and designers

Specialized in the future of work, workers, and the workplace, design and construction operations seek to collaborate with visionary leaders.

Senior Executives in the Real Estate Sector

Commercial real estate professionals, real estate agents, investors and developers, asset managers, and key account managers.

Program

The program offers a high-level, hybrid, immersive experience, bringing together diverse stakeholders and locations for a truly enriching and hands-on learning experience.

THE HUMAN PLACE

Human experience is at the heart of transforming work environments. The goal of this module is to understand the major trends and emerging challenges of key stakeholders within companies in order to prepare for them and create a new competitive advantage by making the work environment “The workplace to be”!With an unprecedented scientific perspective and visits to exceptional locations, participants will be encouraged to rethink the experience of the 3Cs: the collaborator, the client, and the community.

THE RESPONSIBLE PLACE

To remain competitive, tomorrow’s company must be responsible and sustainable. This module will enable decision-makers to understand how to transform work environments in order to ensure long-term sustainability for their organizations.Through hands-on learning, exchanges with engaged practitioners, and inspiring visits, participants will learn how to create lasting value for their organizations through three key areas: regenerative business, inclusive environment, and local anchoring.

THE INTELLIGENT PLACE

This module explores innovative solutions and the impact of technological advancements that will reshape employee experiences and their interactions, reinventing the experience of key stakeholders within the company with a newly hybrid work environment.Participants will discover solutions to foster the development of new work modes, the use of third places, and the integration of new technologies to support collaborative hybridization.We will apply the Design Thinking method to design smart work solutions tailored to their companies.

THE RESILIENT PLACE

To reinvent the company and its work environments, we need to reinvent our leadership models. The “WorkPlace To Be” program will equip decision-makers with the tools needed to adapt their organization to the ever-evolving labor market and create resilient performance.This module delves deeply into the tools of systemic leadership, agility, and organizational design to consolidate all the learnings from the program.

The certification from the WTB program accounts for 40% of an Executive MBA

ADMISSION REQUIREMENTS

A minimum of 10 years of professional experience, including at least 3 years in a management role with significant involvement in defining the company’s strategy.

Certification Criteria

Participation in in-person sessions and virtual classes
Active participation and collaboration with fellow program participants
Completion of all assignments
Positive assessment of your personal project and presentation

Our Team

Alain Moatti

Architect

PHILIPPE PEREIRA

Workplace Strategist

Mathilde Le Coz

Chief People Officer

Evgeny Lukin

Leadership developer

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Executive Education