Design Thinking


This module is designed to equip students with a method and tools to more efficiently solve ‘human- centred’ issues, foster innovation, help develop insight and elaborate a strategy.

It is also designed to foster teamwork in the newly assembled eMBA cohort.

  • November 2020
  • 2 days
  • € 1 400


This programme is designed to provide you with a method and tools to more effectively solve “”human-centered”” problems, foster innovation, help develop a vision and develop a strategy. The programme experience fosters teamwork through creation and iteration workshops.

Personal objectives

  • Assimilate and implement the Design Thinking method within your company.
  • Plan a process for developing innovative solutions from start to finish and execute the plan.
  • Analyse problems or tasks that require innovative solutions and develop an action plan to solve / execute them.
  • Demonstrate and develop an emphatic and analytical approach to your users to solve their real problems and meet their real needs.
  • Express creative thinking to generate a wide range of solutions.

Corporate objectives

  • Identification of the actual expectations and needs of your customers and users.
  • Setting up an environment conducive to creativity and agility.
  • Increased adoption rate of your innovations.
  • Reduced risk of failure when putting your products and/or services on the market.

Participant profiles

The programme is open to people with an undergraduate degree (minimum Bac+2) and a minimum of 3 years’ professional experience in an operational or general management function.

Project managers

R & D managers

Innovation managers


The average age of a class is 42 years with 20 years of professional experience; participants come from all sectors of activity. The added value of the modules taught also lies in the interaction between students, the sharing of experience and the contribution of complementary visions in the context of case studies and reflections during the course.





Interview with the Programme Director


Admission and support for financing

Our admission process is simple, fast and can be adapted to your professional schedule. You are accompanied throughout the procedure by our admissions managers, whether to complete your application file, prepare your interview with the Programme Director or with the processes for financial assistance and administrative registration.

Application & Interview

=> Application form to be completed on our platform where you will be asked to provide information on your career path and experience, your motivating factors, your career plan, etc.

=> Interview with the Programme Director, which consists of a period of exchange to ensure that our academic offer is in line with your expectations and your project. It will also be an opportunity to discuss current topics, your vision of current business trends, etc. Following the interview, an assessment report is published by the Programme Director to measure the quality of your application.

=> An admissions panel meets each week to assess and validate the applications received. You then receive your admissions letter by email. The admissions officer with the processes for funding and publishing your training agreement.

Financial aid

There are many funding schemes for vocational training depending on your situation, a non-exhaustive list is given below:

=> CPF Personal Training Account
=> Company skills development plan
=> OPCO contribution (for companies with fewer than 50 employees)
=> Individual Training Assistance (Pôle Emploi)
=> Assistance from the Région Qualifemploi (for job seekers)
=> The professional transition project – CPF de transition (formerly CIF)


Joining our Executive Education programmes gives you the means to add direction to your career. Rennes School of Business has a number of measures at your disposal to guide your career, develop your network, work on your personal objectives or meet our recruitment partners.

Individual coaching

Lifetime membership of the network of more than 26,000 Alumni

Thematic conferences

Partnership between Abaka and Happy to Meet You





international tenured professors

Top 1%

of business schools around the world

Top 100

best EMBAs in the world according to the FINANCIAL TIMES