EXECUTIVE MSc IN STRATEGIC AND DIGITAL MARKETING

– Are you a team leader, a functional or operational manager, and determined to broaden your knowledge of strategic and digital marketing to be applied in a global business environment?

– Are you a professional that is working full-time or in transition that is interested in professional retraining by resuming your studies in this field?

– Are you an employee that wishes to develop your digital marketing skills in order to acquire new responsibilities and advance your career?

CREATE YOUR BRAND, MARKET YOUR FUTURE.

 

The Executive Master of Science in Strategic and Digital Marketing will allow you to gain specialised knowledge and skills in Strategic and Digital marketing that can be applied in a global business environment.

Thanks to the use of business cases, real projects and strategic problems, this programme provides high-level training for professionals that wish to develop their specialised knowledge and skills, or to readjust their career towards a position in digital marketing.

At the end of this programme, you will be able to define and implement an efficient marketing strategy within your organisation in order to advance in a globalised and hyper-connected world.

Build your brand and market your future through the use of business cases, real strategic problems and projects tha t will enable students to learn and develop the necessary skills to advance their individual careers in firms or any other type  of organisation. Students will learn and develop the skills required to take any organisation further in a responsible world.

Clara KOETZ, Programme manager

Programme Highlights

Strengths of the Executive MSc in Strategic and Digital Marketing:

  • A programme that is up to date with digital marketing innovations and trends,
  • Career accelerator > a programme designed to give new impetus to the careers of functional or operational managers and executives,
  • Coaching for personal and professional development,
  • Taught 100% in English, in the heart of Paris,
  • A programme that is compatible with professional activity: 4 days/ month,
  • Possibility to finance through CPF, work study programmes, professionalisation contract, Pro-A,
  • You can become part of the Alumni business club and Rennes SB Alumni Association,

TARGET POSITIONS

=> Brand Manager, Trade Marketer, International Sales Developer, Fan Experience Manager, Promotion Analyst, Operational Marketing Manager, International Digital Project Manager, Marketing & Communication Manager, Business Development Manager, Public Account Manager, Account Executive, PR Manager…

Programme

Strengths of the Executive MSc in Strategic and Digital Marketing:

  • A programme that is up to date with digital marketing innovations and trends,
  • Career accelerator > a programme designed to give new impetus to the careers of functional or operational managers and executives,
  • Coaching for personal and professional development,
  • Taught 100% in English, in the heart of Paris,
  • A programme that is compatible with professional activity: 4 days/ month,
  • Possibility to finance through CPF, work study programmes, professionalisation contract, Pro-A,
  • You can become part of the Alumni business club and Rennes SB Alumni Association,

 

SEMESTER 1:

=> Omni-Channel Consumer Behaviour

=> Marketing of Innovation

=> Integrating Online and Offline Marketing Communications

=> Personalise Professional Project

 

SEMESTER 2:

=> Market Research

=> Customer Experience Management

=> International Strategy

=> Corporate Social Responsibility

=> Personalise Professional Project

SPECIALISATION:

DIGITAL MARKETING AND COMMUNICATION

=> Digital Marketing and Branding

=> Database for Direct Marketing and E-CRM

=> Digital Advertising and Communication

=> Web Based Project Management

=> Designing User Experience & Webanalytics

 

Admission

ADMISSION REQUIREMENTS

=> An undergraduate degree or higher or the equivalent in relevant professional experience

=> English test or TOEIC with a minimum score of 800 (for non-native speakers only)

=> Minimum of 3 to 5 years’ professional experience

=> Highly motivated

ADMISSION PROCEDURE

Two-step admission process:
=> Application to be submitted online
=> Personal interview with the Programme Manager

Calendar
=> Next intake:
September 2021

Tuition fees:
=> € 16 200 (VAT included) + € 150 Alumni membership.

In Brief

  • September 2021
  • 4 days a month/ 12 months
  • 100% in English
  • Paris
  • 16 200€ TTC incl. VAT