Digital Business

Presentation

Objectives

The aim of this programme is to provide you with the knowledge and skills required to apply the tools and techniques used to digitise your company in order to improve the efficiency and effectiveness of your digital transformation project.

Personal objectives

  • Understand the challenges of digital transformation.
  • Implement a digital marketing strategy, develop and ensure your online presence.
  • Develop an inbound marketing strategy combining awareness, content, data and processes.
  • Analyse your visitors’ online behaviour and improve the customer experience.

Corporate objectives

  • Developing your company's reputation through digital technology.
  • Alignment of marketing and sales by setting up an online sales tunnel.
  • Optimisation of customer data management and business monitoring.
  • Implementation of a Marketing-Communication strategy integrated into all company departments.

Participant profiles

The programme is open to people with an undergraduate degree (minimum Bac+2) and a minimum of 3 years’ professional experience in an operational or general management function.

Marketing Managers

Business leaders or creators

Digital Transformation Managers

Communication Managers

The average age of a class is 42 years with 20 years of professional experience; participants come from all sectors of activity. The added value of the modules taught also lies in the interaction between students, the sharing of experience and the contribution of complementary visions in the context of case studies and reflections during the course.

Admission

1

Application

2

Interview with the Programme Director

3

Admission and support for financing

Our admission process is simple, fast and can be adapted to your professional schedule. You are accompanied throughout the procedure by our admissions managers, whether to complete your application file, prepare your interview with the Programme Director or with the processes for financial assistance and administrative registration.

Application & Interview

=> Application form to be completed on our platform where you will be asked to provide information on your career path and experience, your motivating factors, your career plan, etc.

=> Interview with the Programme Director, which consists of a period of exchange to ensure that our academic offer is in line with your expectations and your project. It will also be an opportunity to discuss current topics, your vision of current business trends, etc. Following the interview, an assessment report is published by the Programme Director to measure the quality of your application.

=> An admissions panel meets each week to assess and validate the applications received. You then receive your admissions letter by email. The admissions officer with the processes for funding and publishing your training agreement.

Financial aid

There are many funding schemes for vocational training depending on your situation, a non-exhaustive list is given below:

=> CPF Personal Training Account
=> Company skills development plan
=> OPCO contribution (for companies with fewer than 50 employees)
=> Individual Training Assistance (Pôle Emploi)
=> Assistance from the Région Qualifemploi (for job seekers)
=> The professional transition project – CPF de transition (formerly CIF)

Career

Joining our Executive Education programmes gives you the means to add direction to your career. Rennes School of Business has a number of measures at your disposal to guide your career, develop your network, work on your personal objectives or meet our recruitment partners.

Individual coaching

Lifetime membership of the network of 22,500 alumni

Thematic conferences

Partnership between Abaka and Happy to Meet You

Workshops

55%

international students

95%

international tenured professors

Top 1%

of business schools around the world

Top 100

best EMBAs in the world according to the FINANCIAL TIMES