Marketing Management


As one of our marketing certificate courses, this programme is designed to introduce students to the nature and practice of marketing management.

The course develops an awareness and understanding of the processes involved in taking marketing-related decisions.

Attention is given to the different challenges associated with marketing products compared with services.

  • 4 to 6 November 2021
  • 3 days
  • € 2 100


The aim of this programme is to introduce you to the nature and practice of marketing management.
The course develops awareness and understanding of the processes involved in marketing decision making.
Particular attention is paid to the various challenges associated with the marketing of products by integrating all the components of the company’s organisation.

Personal objectives

  • Assimilate all the components of the Marketing Department function within a company.
  • Assess the scope of marketing planning decisions.
  • Analyse your market environment and be able to evaluate alternative marketing strategies.
  • Make informed and thoughtful marketing mix decisions
  • Define and implement an informed and efficient marketing plan.

Corporate objectives

  • Integration of the different components of current marketing into your business strategy.
  • Optimisation of budget and marketing resources.
  • Qualitative and quantitative analysis of marketing-mix and increase in results generated.
  • Implementation of a marketing plan in line with corporate strategy.
  • Increase your reputation and reduce customer acquisition costs.

Participant profiles

The programme is open to people with an undergraduate degree (minimum Bac+2) and a minimum of 3 years’ professional experience in an operational or general management function.

Marketing Managers

Senior Executives

Business Leaders or Founders

Business Unit Leaders

The average age of a class is 42 years with 20 years of professional experience; participants come from all sectors of activity. The added value of the modules taught also lies in the interaction between students, the sharing of experience and the contribution of complementary visions in the context of case studies and reflections during the course.





Interview with the Programme Director


Admission and support for financing

Our admission process is simple, fast and can be adapted to your professional schedule. You are accompanied throughout the procedure by our admissions managers, whether to complete your application file, prepare your interview with the Programme Director or with the processes for financial assistance and administrative registration.

Application & Interview

=> Application form to be completed on our platform where you will be asked to provide information on your career path and experience, your motivating factors, your career plan, etc.

=> Interview with the Programme Director, which consists of a period of exchange to ensure that our academic offer is in line with your expectations and your project. It will also be an opportunity to discuss current topics, your vision of current business trends, etc. Following the interview, an assessment report is published by the Programme Director to measure the quality of your application.

=> An admissions panel meets each week to assess and validate the applications received. You then receive your admissions letter by email. The admissions officer with the processes for funding and publishing your training agreement.

Financial aid

There are many funding schemes for vocational training depending on your situation, a non-exhaustive list is given below:

=> CPF Personal Training Account
=> Company skills development plan
=> OPCO contribution (for companies with fewer than 50 employees)
=> Individual Training Assistance (Pôle Emploi)
=> Assistance from the Région Qualifemploi (for job seekers)
=> The professional transition project – CPF de transition (formerly CIF)


Joining our Executive Education programmes gives you the means to add direction to your career. Rennes School of Business has a number of measures at your disposal to guide your career, develop your network, work on your personal objectives or meet our recruitment partners.

Individual coaching

Lifetime membership of the network of more than 26,000 Alumni

Thematic conferences

Partnership between Abaka and Happy to Meet You





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